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ReDI School for Digital Integration
Client
ReDI School
Year
2022
Scope of Work
Art Direction - Motion graphics for streaming
Location
Berlin - Deutschland
ReDi School of digital integration is a non-profit tech school based in Berlin that offers free digital education for migrants and refugees with the aim of providing them with better and more varied job opportunities. Every semester, the school organizes an event in which the students have the opportunity to showcase the projects they've been working on. During the pandemic, since gatherings were not possible, these presentations were done instead through a streaming event in which 22 students shared their achievements through oral presentation and slides.v
The Challenge
Within this project I was the sole responsible for the filming, editing and post-production of the event, including the development of a motion graphics series to enhance the event’s identity. Managing so many roles and having a limited time of 12 days to complete all tasks, it was imperative to be highly organized and choose what to prioritize in the creative process without compromising the end result.
The Strategy
Given the number of students and the variety of their projects, it was necessary to create an animated graphic system which would contain the presentations, while at the same time highlighting the identity of ReDi school throughout the transmission.
It was necessary to develop a TV branding system in order to define each moment of the event, separate different sections, introduce students and showcase the presentations.
The Challenge
The client’s idea for this project was to have the company’s social-ecological concept reflected in its brand identity, while at the same time avoiding the commonplaces usually associated with the climate movement, such as using green as the main colour or resorting to simplified planet earth related imagery and concepts.
